Tony Pericle
Principal; ProfitOptics
Jacek Wallusch
Data Science Manager; Schneider Electric
Kai-Markus Mueller
Consumer Neuroscientist; Hochschule Furtwangen University
Nicola Scirocco
Global Pricing Manager; Prysmian Group
Cavan Reinsborough
Senior Pricing Consultant; ProfitOptics
Sebastian Wrobel
Director Pricing & Contracts EMEA; Steelcase
About
In Pricing, there are always some rooms to link better “Best Practices” with the company strategy, to engage deeply with sales, to integrate NewTech, investigate and test new Channels, leverage Systems Solutions.
In this landscape of chances and considering the day-to-day major market disruptions, be it Brexit, Trade War, Geopolitics, Coronavirus….etc, Pricing Professionals are a key player who can make the most major difference in their Organizations. It is a well known fact, a 1% improvement in pricing would create the biggest improvement of operating profit for a company. Therefore, this privilege needs for sure to be supported by the right level of expertise, and a continuous effort for training, experience sharing and networking with peers.
That is why Keynotion is hosting the Effective Pricing 2021: A conference programmed by Leading Pricing Experts for Pricing Professionals.
About
In Pricing, there are always some rooms to link better “Best Practices” with the company strategy, to engage deeply with sales, to integrate NewTech, investigate and test new Channels, leverage Systems Solutions.
In this landscape of chances and considering the day-to-day major market disruptions, be it Brexit, Trade War, Geopolitics, Coronavirus….etc, Pricing Professionals are a key player who can make the most major difference in their Organizations. It is a well known fact, a 1% improvement in pricing would create the biggest improvement of operating profit for a company. Therefore, this privilege needs for sure to be supported by the right level of expertise, and a continuous effort for training, experience sharing and networking with peers.
That is why Keynotion is hosting the Effective Pricing 2021: A conference programmed by Leading Pricing Experts for Pricing Professionals.
Module
Is AI The Future Of Pricing?
Pricing And Public Tenders: A Revenue Challenge
Are Happy Customers Really Ready To Pay More?
How does Pricing Works within a eCom Pure Player Configuration
The Fundamental Pricing Capability: The Pricing Waterfall
From Pricing Analytics To Algorithms: Data Driven Mindset
Who Should Attend
The summit gathers CEOs, COOs, CFOs, CXOs CMOs, Directors, VPs/Heads/ Chief Pricing Officers, Chief Revenue Officers, Chief Digital Officers and other Senior Levels professionals with the following expertise:
- Pricing Strategy
- Pricing Analytics
- Revenue Management
- Product Planning
- Price Segmentation
- Business Development
- Business Finance
- Digital Product
- Actuary
- Commerce
- Financial Planning
- Sales
DIGITAL AGENDA
9AM NEW YORK TIME {EST} - 2pm UK TIME (GMT) - 3PM GERMANy TIME {CET}
opening Keynote
Redefining Pricing & Revenue Management through disruption times
Redefining Pricing & Revenue Management through disruption times
Speaker: Miguel Serrano Kieckebusch, Vice President Global Pricing Strategy & Revenue Management; Medtronic
Time: 9:00 AM - EST
Duration: 30 minutes
Time: 9:00 AM - EST
Duration: 30 minutes
PLENARY SESSION
The Pricing Wheel
- Pricing management: which are the main impacted business areas
- A journey through change management, segmentation strategy, pricing operations, USP and CRM, new product development and deal management
- The ultimate value of pricing
- A journey through change management, segmentation strategy, pricing operations, USP and CRM, new product development and deal management
- The ultimate value of pricing
The Pricing Wheel
Speaker: Nicola Scirocco, Global Pricing Mgr. & Author of the books "Pricing INside OUT" and "The Shamrock Model"; Prysmian Group
Time: 11:00 AM - EST
Duration: 30 minutes
Time: 11:00 AM - EST
Duration: 30 minutes
OPENING KEYNOTE
Grow by overcoming the obstacles to deploy dynamic pricing - a B2B success story
- How to base your pricing on machine learning algorithms and embeded analytics
- How to assess and proof your business case
- How to successfully on-board and get sales force buy-in
- How to assess and proof your business case
- How to successfully on-board and get sales force buy-in
Grow by overcoming the obstacles to deploy dynamic pricing - a B2B success story
Speaker: Sebastian Wrobel, former Director Pricing and Contracts EMEA; Steelcase
Time: 9:30 AM - EST
Duration: 30 minutes
Time: 9:30 AM - EST
Duration: 30 minutes
PLENARY SESSION
Actionable Pricing
- Pricing Confidence
- Pricing Events
- Light & Heat
- Pricing Events
- Light & Heat
Actionable Pricing
Speakers:
Tony Pericle - Principal; ProfitOptics
Cavan Reinsborough - Senior Pricing Consultant; ProfitOptics
Time:11:30 AM - EST
Duration: 30 minutes
Tony Pericle - Principal; ProfitOptics
Cavan Reinsborough - Senior Pricing Consultant; ProfitOptics
Time:11:30 AM - EST
Duration: 30 minutes
PLENARY SESSION
The evolution of the Pricing Lead
- How the roles and strategy have become heavily data focused
- What that means from a commercial perspective
- What are the human capital at stakes
- What that means from a commercial perspective
- What are the human capital at stakes
The evolution of the Pricing Lead
Speaker: Eren Alan, Director, Value Creation, TheTopLineLab
Time: 10:00 Am - EST
Duration: 30 minutes
Time: 10:00 Am - EST
Duration: 30 minutes
CLOSING KEYNOTE
From Pricing Analytics To Algorithms: Data Driven Mindset
- 5 Advanced Analytics Algorithms for Your Big Data Initiatives
- How Machine Learning is reshaping Price Optimization
- Getting sales results and pricing work together
- How Machine Learning is reshaping Price Optimization
- Getting sales results and pricing work together
From Pricing Analytics To Algorithms: Data Driven Mindset
Speaker: Jacek Wallusch, Data Scientist; Schneider Electric
Time: 12:00 PM - EST
Duration: 30 minutes
Time: 12:00 PM - EST
Duration: 30 minutes
PLENARY SESSION
Realizing win-win scenarios: Keeping customers pleased with prices
- How can customer feedback help to drive your pricing performance?
- How to link customer segmentation, service levels to drive pricing initiatives
- How to link customer segmentation, service levels to drive pricing initiatives
Realizing win-win scenarios: Keeping customers pleased with prices
Speaker: Kai-Markus Mueller, Consumer Neuroscientist; Hochschule Furtwangen University
Time: 10:30 AM - EST
Duration: 30 minutes
Time: 10:30 AM - EST
Duration: 30 minutes
Roundtable
all audience poll
- Pricing Waterfall
- Discount Management
- Avoid danger of price gouging
- Discount Management
- Avoid danger of price gouging
all audience poll
Speaker: TBA
Time: 12:30 PM - EST
Duration: 30 minutes
Time: 12:30 PM - EST
Duration: 30 minutes
Any
questions?
- +44 203 773 8656
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