Virtual effective pricing revenue management forum

Key Speakers

Tony Pericle

Principal; ProfitOptics

Jacek Wallusch

Data Science Manager; Schneider Electric

Kai-Markus Mueller

Consumer Neuroscientist; Hochschule Furtwangen University

Nicola Scirocco

Global Pricing Manager; Prysmian Group

Cavan Reinsborough

Senior Pricing Consultant; ProfitOptics

Sebastian Wrobel

Director Pricing & Contracts EMEA; Steelcase

About

In Pricing, there are always some rooms to link better “Best Practices” with the company strategy, to engage deeply with sales, to integrate NewTech, investigate and test new Channels, leverage Systems Solutions.

In this landscape of chances and considering the day-to-day major market disruptions, be it Brexit, Trade War, Geopolitics, Coronavirus….etc, Pricing Professionals are a key player who can make the most major difference in their Organizations. It is a well known fact, a 1% improvement in pricing would create the biggest improvement of operating profit for a company. Therefore, this privilege needs for sure to be supported by the right level of expertise, and a continuous effort for training, experience sharing and networking with peers.

That is why Keynotion is hosting the Effective Pricing 2021: A conference programmed by Leading Pricing Experts for Pricing Professionals.

About

In Pricing, there are always some rooms to link better “Best Practices” with the company strategy, to engage deeply with sales, to integrate NewTech, investigate and test new Channels, leverage Systems Solutions.

In this landscape of chances and considering the day-to-day major market disruptions, be it Brexit, Trade War, Geopolitics, Coronavirus….etc, Pricing Professionals are a key player who can make the most major difference in their Organizations. It is a well known fact, a 1% improvement in pricing would create the biggest improvement of operating profit for a company. Therefore, this privilege needs for sure to be supported by the right level of expertise, and a continuous effort for training, experience sharing and networking with peers.

That is why Keynotion is hosting the Effective Pricing 2021: A conference programmed by Leading Pricing Experts for Pricing Professionals.

Module

Is AI The Future Of Pricing?

Pricing And Public Tenders: A Revenue Challenge

Are Happy Customers Really Ready To Pay More?

How does Pricing Works within a eCom Pure Player Configuration

The Fundamental Pricing Capability: The Pricing Waterfall

From Pricing Analytics To Algorithms: Data Driven Mindset

Who Should Attend

The summit gathers CEOs, COOs, CFOs, CXOs CMOs, Directors, VPs/Heads/ Chief Pricing Officers, Chief Revenue Officers, Chief Digital Officers and other Senior Levels professionals with the following expertise:

  • Pricing Strategy
  • Pricing Analytics
  • Revenue Management
  • Product Planning
  • Price Segmentation
  • Business Development
  • Business Finance
  • Digital Product
  • Actuary
  • Commerce
  • Financial Planning
  • Sales

9AM NEW YORK TIME {EST} - 2pm UK TIME (GMT) - 3PM GERMANy TIME {CET}

opening Keynote

Redefining Pricing & Revenue Management through disruption times

Redefining Pricing & Revenue Management through disruption times

Speaker: Miguel Serrano Kieckebusch, Vice President Global Pricing Strategy & Revenue Management; Medtronic
Time: 9:00 AM - EST
Duration: 30 minutes

PLENARY SESSION

The Pricing Wheel

- Pricing management: which are the main impacted business areas
- A journey through change management, segmentation strategy, pricing operations, USP and CRM, new product development and deal management
- The ultimate value of pricing

The Pricing Wheel

Speaker: Nicola Scirocco, Global Pricing Mgr. & Author of the books "Pricing INside OUT" and "The Shamrock Model"; Prysmian Group
Time: 11:00 AM - EST
Duration: 30 minutes

OPENING KEYNOTE

Grow by overcoming the obstacles to deploy dynamic pricing - a B2B success story

- How to base your pricing on machine learning algorithms and embeded analytics
- How to assess and proof your business case
- How to successfully on-board and get sales force buy-in

Grow by overcoming the obstacles to deploy dynamic pricing - a B2B success story

Speaker: Sebastian Wrobel, former Director Pricing and Contracts EMEA; Steelcase
Time: 9:30 AM - EST
Duration: 30 minutes

PLENARY SESSION

Actionable Pricing

- Pricing Confidence
- Pricing Events
- Light & Heat

Actionable Pricing

Speakers:
Tony Pericle - Principal; ProfitOptics
Cavan Reinsborough - Senior Pricing Consultant; ProfitOptics

Time:11:30 AM - EST
Duration: 30 minutes

PLENARY SESSION

The evolution of the Pricing Lead

- How the roles and strategy have become heavily data focused
- What that means from a commercial perspective
- What are the human capital at stakes

The evolution of the Pricing Lead

Speaker: Eren Alan, Director, Value Creation, TheTopLineLab
Time: 10:00 Am - EST
Duration: 30 minutes

CLOSING KEYNOTE

From Pricing Analytics To Algorithms: Data Driven Mindset

- 5 Advanced Analytics Algorithms for Your Big Data Initiatives
- How Machine Learning is reshaping Price Optimization
- Getting sales results and pricing work together

From Pricing Analytics To Algorithms: Data Driven Mindset

Speaker: Jacek Wallusch, Data Scientist; Schneider Electric
Time: 12:00 PM - EST
Duration: 30 minutes

PLENARY SESSION

Realizing win-win scenarios: Keeping customers pleased with prices

- How can customer feedback help to drive your pricing performance?
- How to link customer segmentation, service levels to drive pricing initiatives

Realizing win-win scenarios: Keeping customers pleased with prices

Speaker: Kai-Markus Mueller, Consumer Neuroscientist; Hochschule Furtwangen University
Time: 10:30 AM - EST
Duration: 30 minutes

Roundtable

all audience poll

- Pricing Waterfall
- Discount Management
- Avoid danger of price gouging

all audience poll

Speaker: TBA
Time: 12:30 PM - EST
Duration: 30 minutes

Any

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