Corporate Parity’s Big Disruption Summit took place on the 11th-12th of April in Amsterdam. The two-day event highlighted the latest industry and technology trends transforming commerce strategies across the globe, with notable speakers representing some of the largest global companies, including Microsoft, IBM, SAP, Nike, DHL, Siemens & others. During a series of insightful presentations, panels and workshops guests of the summit discussed artificial intelligence, IoT, 5G, Blockchain and other current and emerging technology trends. Apart from the exciting conference program, the event featured the one-of-a-kind Disruptive Innovation Excellence Awards.

The awards celebrated  disruptive innovators in business and beyond, across a wide array of critical fields including technology, biomed, education, healthcare, communication, media, banking and financial services, economics, insurance, energy, utilities and philanthropy. They focused on breakthroughs occurring at the intersection of technology and industry, and aimed to highlight innovation that serves the greater good of society.

The awards juryconsisted of senior executives from top global companies and experts in corporate innovation and digital transformation.

Trelleborg TLC Plus from Trelleborg Wheel Systems took home the prize in the Young Industry Disruptor category.

TLC Plus from Trelleborg Wheel Systems is an advanced sensor-based check-up system that measures tyre pressure. It was initially presented at the EIMA show in Bologna in November 2018, followed by the SIMA show in Paris in February 2019. TLC Plus presents an innovative solution of measuring the tractor’s tyre pressure in real-time, and then comparing it with the optimal target pressure suggested by the TLC Plus App.

Lorenzo Ciferri, VP Marketing & Communications at Trelleborg Wheel Systems, has commented on the victory: “Our digital transformation process started some years ago based on our strategy of delivering innovative tools to customers to optimize their farming operations, improve the efficiencies of their machines and guarantee a sustainable development for agriculture. This award is a recognition of the fantastic team effort which started almost one year ago, with a dedicated internal group focused on delivering a solution with state-of-the-art technology.”

He added: “Adopting the right tyre pressure can reduce farming variable costs by over 20%. This is because this lowers fuel consumption, while increasing traction power and crop yields, protecting and enhancing the modern farming business. All of these benefits were highly appreciated by the jury.”

The TLC Plus App from Trelleborg Wheel Systems is available for download on the App Store and Google Play.

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