We are honoured to announce that Minter Dial will be chairing our upcoming 3rd Annual Global Effective Pricing Summit in London.

Minter Dial is a professional speaker on brand and digital strategy, and a specialist in digital transformation. He has published several books and is the co-author of Futureproof,  the winner of the hotly contested ‘Embracing Change’ category in The Business Book Awards 2018. His other book, Heartificial Empathy, is now a finalist for the same award in 2019.

Read Minter Dial’s Chairperson address below.

I’m delighted to be asked to step into Dean Smith’s shoes to chair the 3rd Annual Pricing & Revenue Management Summit from Corporate Parity in London. In this conference, we’ve got a tremendous line-up of speakers from leading global and regional brands to talk about the nitty-gritty of key issues facing so many businesses. At many levels, we’re reaching a new tipping point where a number of technologies are in breakout mode and the confluence is providing many exciting and new opportunities. The explosion of data, fueled by the Internet, mobile, social, IoT, etc., accompanied with the appropriate mindset, is going to help improve and refine our business processes and decision-making capabilities as we seek to enhance the customer (and employee) experience. The expansion of data is also feeding and accelerating the development of Artificial Intelligence. With these new opportunities come certain new responsibilities. Whether it is automation, robotics, AI, genomics or cyber security, there are many new ethical questions to be considered.

With so many companies dealing with these disruptive new forces, undergoing ‘digital transformation’ and/or orienting themselves to be more customer centric, each company needs to find its route. There is nothing like sharing and learning how others – whether they’re on stage, sitting beside you or standing behind you in a queue – are tackling issues similar to yours.

As chair, I will be thrilled to help connect the dots and learn plentifully with those on stage, but also with and from the attendees. I promise to bring a full amount of energy and hope to help stimulate and elevate the debate!

Minter Dial

Author of Book and Finalist for

Business Book Awards 2019


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