INTERVIEW WITH STEVEN HAINEY, DIRECTOR OF SUPPLY CHAIN – NEWELL BRANDS

Steven Hainey, Director of Supply Chain – Process Solutions Division at Newell Brands will be speaking at Corporate Parity’s upcoming Integrated Business Planning Forum. He will deliver an opening keynote speech titled ‘Achieving Business Transformation through IBP Maturity’.

Stev is an international speaker who has had over 20 years’ experience in global multi-site supply chain planning for Fortune 100 & 500 manufacturing companies of retail consumable goods, chemical materials, and medical device products. Steve has also led numerous S&OP implementation and enhancement projects throughout his career. Currently he is the Director of Supply Chain for Newell Brands Process Solutions, where he oversees the S&OP process, production planning, procurement, warehousing, and logistics for servicing big box retailers including Walmart, Target, Lowe’s, and The Home Depot.

Earlier in his career as the senior global supply chain position for Honeywell’s one-billion-dollar Fluorine Products business unit, Steve was accountable for all the inventory planning elements including the business’s SIOP processes for their chemical plants, blending facilities and distributioncentersin 7 countries across the world. He led Fluorine Products to be Honeywell PMT’s first BU to achieve an internal audit of “Green” for SIOP tools after leading the successful implementation of SAP’s Advanced Planning and Optimization (APO) module.

Read his take on the opportunities and challenges related to S&OP in the interview below.

How did you first become involved in S&OP?

A little over 15 years ago, working as the Master Scheduler at the Trubyte Division of Dentsply International, I was approached by the VP to roll out an S&OP process for the business unit.  The VP mentioned about reading an article on S&OP and felt it would be a beneficial endeavour to get alignment on planning for the division’s two production sites, five distribution centres, and one hundred thousand parts.  Being early in my supply chain career, I thought this should not be too bad to do. Being the business’s system tech guru and naive about the requirements for a successful S&OP, I focused on building the different key performance indicator (KPI) tools for the VP’s objectives, thinking they would the primary requirements for each of the meetings, and everything else would fall into place.  Over the first few months, I quickly learned that it was much more than supplying reports and data. After this realization, I transitioned to working with the VP to focus more on the forward-looking cross-functional actions needed to achieve the organization’s top goals, getting functional leadership involvement from his team and having his support for holding individuals accountable for their deliverables. The S&OP processes eventually contributed to the division’s sales growth and all-time records for both customer service levels and inventory turns. With these achievements, I was nominated for Dentsply’s annual “Above & Beyond” award given to an individual that performed beyond the expectations of their role.

How would you describe your personal passion for S&OP?

I truly enjoy overseeing S&OP processes, viewing them as a very intense strategic game. I don’t need to play any of these types of games outside of work when considering what we go through daily.  Our lives include things like dynamic customer demand changes, supplier difficulties, global politic changes, large commodity price swings, port distributions, ever changing currency rates, and that’s prior to all the internal turmoil. I don’t believe game developers could ever come up with some of the things we see on a regular basis.

A few years ago, I started doing public speaking on S&OP and methods to advance organizations’ outcomes. My first one was for the 2015 annual APICS conference in Las Vegas where a board member of SAPICS attending my presentation inquired if I would be interested in presenting at their conference in Sun City, South Africa. To my surprise, I was selected to present in the main conference hall following the well-known S&OP author and consultant Bob Stahl.  Wow, nothing like a little pressure for the second public speaking event! Then last month, I had the privilege to speak and be on the “Managing S&OP in Today’s Disruptive & Demanding Business Environment” executive panel at The Institute of Business Forecasting & Planning (IBF) leadership forum and conference in Orlando, FL. I truly enjoyed having the chance to talk with other business professionals from different industries and regions of the world at these conferences, and to share the difficulties and successes encountered along the S&OP journey. This allows for a win-win outcome for both the conference participants and I to learn about new practices, technology offerings, and some of those simple approaches that are sometimes overlooked when they are not brought to your attention.

According to most maturity models, S&OP stalls or even fails. Why do you think this is?

Nothing like starting with a tough question out of the gate! Since I’m always up for a good challenge, let me give it a shot.

From the written S&OP materials seen, I’ll estimate that millions of companies across the world have spent billions of dollars over the last 30 years on consulting, software, and other planning projects. When having this amount of effort and spending going into improved planning without sizeable improvements, I believe this is why we’re seeing so much dissatisfaction from the practitioners, as seen in the “S&OP Pulse Check 2015” report. Luckily for me, after a lot of persistence, candid conversations, learning from my mistakes, and listening to others from different types of roles and industries, I’ve found methods to work around the obstacles that frequently come up.

Through the online surveys we’ve completed together, and the interactions from the conferences I’ve attended, I can see that most companies get stuck in stage 2 or 3 no matter their industry or size. The part that always amazes me is the amount of business professionals surprised by this outcome. Like most other performance assessments, we will see the normal bell curve distribution for the S&OP maturity stages.  This is where the small percentage of the companies are landing at the front tail-end stage of 1) Reactive Engagement and then the advanced 4) Proactive Forecast ones on the other side.  The greatest amount of them are going to land within the two middle ones of 2) Speculative Scheduling and 3) Collaborative Planning.  If it was easy, you are not looking at an appropriate model and it would not be a competitive advantage for those who do it well. When personally struggling to find a S&OP maturity model covering the major different elements and attributes I’ve encountered for my speaking engagements, I did what most others would do.  I created my own!  Below is version 1.2 of it.  If your readers would like to see a detailed write up for its different elements and attributes, they can read my “The S&OP / SIOP / IBP Maturity Journey” posted on LinkedIn which has been viewed by almost a thousand business professionals across the globe.

The barriers I hear the most about causing the S&OP include getting active participation from senior management, all the needed functional areas, and remote facilities for those companies who have them. Without their involvement, it becomes almost impossible to get alignment on the changes and the ramifications from these different groups. Without their contributions, it will be difficult to move forward due to breakdowns in communications along with the assumptions of how to achieve them. It is an uphill fight to have major advancements when there are only one or two functional areas participating in the S&OP meetings, with others sitting on the sidelines asking why objectives are not being realized.

I must bring up at this point, I am not referring only to the communication down the supply chain from Senior Management, Finance, and Sales to those individuals within the Supply Chain and Operations roles.  The communication back up the chain is usually just as bad, if not worse. Companies in the early maturity stages often do not haveg well-defined methods and guidelines for communicating the variances against the plans for each cycle.  S&OP requirements are by no means unilateral with information only going one direction.

What do you believe can be done about that?

From my perspective, companies need to take a hard look in the mirror to assess where their maturity attributes fall within the above three S&OP elements.  Organizations need to reflect if these S&OP maturity attributes are aligning with their long-term strategic objectives necessary to keep up with the changing requirements within their industry. This is because historical cultures and established practices are generally the most difficult barriers to realize and then overcome.  This is especially the case in older companies where a substantial number of employees have been there for many years. The quote of “The seven most expensive words in business – Because we have always done it that way” also applies to the S&OP practices.

With this understanding, organizations should focus first on the People, then Processes, and round off with Technology. Over the last month, I came upon a well written post by Mark Altmann called the THREE ESSENTIAL INGREDIENTS FOR GREAT S&OP. In it he presented a similar view point, sharing the below diagram that really resonated with me.  It displays what happens to an S&OP when the three elements start getting too far out of balance. There can be debate on his weight of the importance of People, Process, and Technology to progress an S&OP, but I believe that most leaders would agree with the priority sequence being laid out. This is the reason why 7 out of 10 professionals completing the “S&OP Pulse Check” thought behaviours are not addressed enough in S&OP implementations.

Senior management needs to be actively involved to clearly establish company top objectives and confirm alignment with those within the S&OP decisions, become the tie breaker for cross functional disagreements, and hold team members accountable for their deliverables. They also need to be wary of setting functional objectives which may be in direct conflict with the company’s or those of other areas, causing difficulties in developing a collaborative environment. It is normal human nature to do what’s in your own personal interest for your career, so S&OP members may skew, delay, or just not furnish data to the other areas when team’s goals may conflict with their own, causing negative impacts for the organization’s overall performance.  To enable companies to be responsive to changes, information needs to flow bilaterally up and down the entire supply chain through the S&OP framework.

On the other side of this same coin, S&OP participants must understand that senior leadership cannot be expected to join every meeting in the cycle or have answers to all the questions.  The S&OP process should have an executive overview meeting summarizing each cycle: looking back at KPI trends, achievements and failures with lessons learned, forward-looking at future opportunities, risks, potential barriers, and support required to achieve the defined objectives.  This will permit leadership to get information at the appropriate level, while utilzing their time efficiently at the executive meaning.

What other significant elements are missing in the current state of S&OP?

We must continue moving companies away from spending most of their time in the meetings and only reporting out what happened in the past when preparing for them.  This information should be briefly covered to relay trends, variances, highlight areas for improvement, but the greatest portion of the preparation and work needs to be dedicated to the forward-looking actions required to achieve the objectives. As the saying goes, “Don’t get stuck in your past, use it to fuel your future.”

A strong S&OP should have a steady continuous improvement within it, as there is no single destination outside of targeting ongoing progress. The S&OP cross-functional teams need to identify improvement opportunities, create a plan on how to realize the improvements, execute the change strategy, review the outcomes, and then go back to the first step of identifying additional opportunities for the company again.

When companies get an internal foundation for their S&OP, then they should begin to incorporate key customers, suppliers, and market factors as formal components of their S&OP processes.  There is a lot of available information that companies can access and utilize by regularly interacting with business professionals and data sets from outside the organization.

What do think are some of the fallacies about S&OP?

S&OP is difficult, requires substantial engagement from most functional areas along with senior management, NOT an overnight silver bullet, something which cannot be set on autopilot and forgot, and typically takes years and not months for it to become a supportive competitive advantage. The other problem here is that there are many inexperienced organizations struggling with their business planning looking to put S&OP into practice for a quick fix.  Depending on the company’s S&OP maturity in the above three elements, their top organizational objectives, and the tactical areas to be converged on being different for every company, there is a large disconnect on these fallacies about S&OP and what really is necessary.

These types of misunderstandings may be why 71% of the “S&OP Pulse Check” respondents of a Niels Van Hove, Supply Chain Trend survey come back frustrated looking for more industry standards around S&OP. There are a numerous first-class S&OP written materials and consultants to guide companies at a high level for their journey, but unfortunately after S&OP has been in place for 30 years without “industry standards” defined so far, I just can’t see a one-fits-all level, tactical, turn-by-turn roadmap coming out in the future.

What is your future vision for S&OP?

For me, I see more companies moving away from the narrow-minded view that S&OP is a planning practice for just balancing supply and demand at the stocking unit of measure still seen in many organizations today. This limiting view is the reason so many companies are replacing the S&OP label to that of integrated business planning (IBP). Non-supply chain professionals not properly trained in  sales and operations planning (S&OP) have a difficulty envisioning it as a platform to cover the financial strategies, future revenue growth approaches, marketing plans, regulatory amendments, global political changes, quality risks, social media ramifications and other overarching business aspects having substantial impacts to organizations’ successes. These are primary examples of siloed processes that are being discussed outside S&OP meetings, where senior management and/or individuals from the different functions do not feel or are not appropriately educated in how other areas may add value to“their activities” by incorporating them within the business’s core collaborative planning process of S&OP.

For those who know me well, I know they are amazed I have been able to restrain myself from discussing the Technology element this far into the interview!  In my mind, Technology will continue to become more crucial for a company’s success with the pace of increased customer expectations, SKU count, shorter lead-times, and smaller ordering quantity while doing all of this with fewer employees.  Please understand, I’m also not referring to only the supply chain roles. This doing more with less while having increased demands on the organization is impacting EVERY functional area. Technology is one of the three base pillars in advancing S&OP and companies’ performances, which has already separated out winners and losers in many industries.

A 2015 Fortune article called “5 things you didn’t know about the Fortune 500” does an excellent job putting this into perspective. They asked all the Fortune 500 CEOs, what is their company’s greatest challenge? The top response was “The rapid paceof technological change” with an overwhelming 72%.  This is eye opening when considering the “shortage of skilled labor” was 4^th  and “competition from developing countries” was 8^th with only 4% of the CEOs stating it as a top concern.  This cross-industry view by the Fortune 500 CEOs is a considerable shift from what we were all hearing only five years earlier.

Over the last ten years the global competitive landscape has gotten more aggressive and this trend will continue based on the expanding expectations of our customers, investors, and management. Every company is requiring everyone to do more with less.  Many organizations resistant to technical changes in the collaborative planning process are typically doing this by pushing their People to working harder and not smarter through Process and Technology advancements to try to keep up with their competition. This will cause their company performances to eventually plateau while also loosing some of their top employees due to burnout. A significant proportion of the industry disruptors over the last decade has been driven by new tech-savvy companies who have embraced collaborative planning platforms, like S&OP accompanied with cutting-edge technology. It’s scary to think about the pace of change that has impacted so many of us over the last decade with half of the Fortune 500 companies listed in 2000 no longer being on the 2015 listing.

What needs to be done to reach that vision?

Start advancing your organization’s analytic and technical capabilities through your People and Processes in ALL AREAS today! Even if you don’t have an advanced software package, don’t let that be an excuse to not start immediately. It’s amazing what progress companies can make by just using Excel and Access.  Just keep moving forward.  Utilizing both internal and external analytics will quickly highlight the strengths and weaknesses of both the People and Processes when done correctly.  Some software selling and consulting companies contribute to one additional S&OP fallacy that could be added above.  Advanced planning software itself is not a fail-safe solution to handle all S&OP and business problems. We could place the most advanced planning and analytical tools at a company within the S&OP maturity stage 1 – Reactive Engagement and it will usually hurt their performances more than help them.  These tools magnify processes and data integrity issues, sometimes causing larger problems due to individuals not understanding why the system is recommending what it is. This can be a very hard pill for senior individuals to swallow when spending hundreds of thousands if not millions of dollars on the new “improvement software” implementation.

The increased business complexity for every functional area highlights why there are many open roles in the market currently due to candidates needing broader skill sets than what was seen in the past.  Many companies now require the hybrid individual who understands the standard functional area with effective interpersonal skills, but they must also have the ERP and analytical technical knowledge to manage the large data sets efficiently. Technology is an amazing tool to highlight the areas of improvement for those who do it well.

What will S&OP process look like in a decade from now?

Even with the limited changes over the last 30 years, I do believe S&OP will be substantially transformed over the next decade, more due to technology than anything else. Based off Moore’s Law, systems processing speed will continue to double every 18 months. This is hard to get your mind wrapped around, but a unit which could process 100 pieces of data in 2007, becomes around 5,000 pieces of data in 2017, and then up to approximately 250,000 in 2027!

When considering how far companies like Amazon, Tesla Motors, Alibaba, Uber, SpaceX, Airbnb, and many more have already evolved with Advanced Analytics, Artificial Intelligence (AI), Internet of Things (IOT), and Cloud Computing, it’s tough to imagine the amounts of data and types of interactive systems we will be working with in our S&OP processes in future!

If I had to guess, S&OP processes in five to ten years will start looking more like the Waze GPS App , where companies are interacting globally, feeding real-time data to members within their network. Instead of millions of drivers sharing information on traffic jams, police locations, road hazards, and gas prices, it will be customers sharing demand changes, logistics individuals updating port, rail, and truck backups, supply or commodity disruptions, total cost of ownership changes through the entire supply chain, and much more.  Instead of hearing about this type of intelligence through monthly meetings or e-mails, it will be fed real-time in members’ cloud-based planning systems providing decision makers exception reports on their predefined parameters. This style of business-to-business (B2B) and business-to-customer (B2C) is already happening on a small-scale currently, but I do expect it to continue to grow as market innovators continue to pull their suppliers, service providers, and the rest of the market with them.

What is your message for S&OP practitioners who are struggling to make progress, or who are looking for guidance?

It’s not always greener on the other side of the fence and everyone no matter their size, industry, or region of the world struggles with true enterprise collaboration and alignment. For those who have hit an impassable barrier or just starting out: talk with mentors, individuals outside your functional area, and other companies to get a different perspective on your difficulties. It is also beneficial to bring in specialized outside consultants that can make a big difference in convincing individuals of the value and needed cultural changes required.

Any closing comments?

Thank you for giving me this opportunity to be interviewed, and to be a Presenter & Panel Moderator at the 3^rdIntegrated Business Planning Summit in Barcelona during May! I look forward to networking with the other subject matter experts (SMEs) and attendees to discuss IBP and S&OP lessons learned to progress integrated business planning for others organizations.

For more information from Steve on S&OP/SIOP/IBP, you can follow him on the below social media sites:

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