Fabian Geyrhalter, Founder and Principal of FINIEN, will be speaking at Corporate Parity’s upcoming Global Brand Impact Summit. This event aims to highlight the growing importance of branding for any new or established business. The Summit will bring together industry leaders from across the world to discuss the current trends and developments in branding and marketing, and provide participants with first-hand insights and tools to create an outstanding Brand Strategy. It will cover a broad range of topics, from promising new branding and marketing technologies to pricing strategies and customer relations.
What do brands like Planet Fitness, Shinola and Bombas all have in common? They are capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.
Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter will share his enlightening new book that digs deep into today’s new world of brand creation. Geyrhalter will challenge attendees to (re)discover their brand’s spark and connect with today’s consumers or B2B clients on a deeper level.
Geyrhalter analyzed brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with their audience, creating a loyal following that leads to strong, successful brands.
Delightfully concise and refreshing, Geyrhalter’s keynote will draw on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo to kick off the first day of the Branding Impact Summit.
At the end of the day, we will have Geyrhalter back on stage to inspire your company to define its Brand DNA in a single word; one word that can make a lasting impression on your brand’s culture, communications, marketing, and status quo.
Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specialized in creating strategic, verbal and visual brand clarity. His client list ranges from high-growth startups such as Jukin Media, Survios, and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. Geyrhalter regularly judges international design competitions and is an active jury member of the Academy of Interactive & Visual Arts. His branding work has won numerous accolades, including 30 “American Graphic Design Awards.”
Geyrhalter is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and ArtCenter College of Design. A frequent speaker and mentor to entrepreneurs and marketers worldwide, he is a distinguished “Global 100” mentor at the Founder Institute. Geyrhalter was born in Vienna, Austria and is a graduate of Art Center College of Design.
Don’t miss a chance to meet Fabian and many other outstanding speakers and branding masterminds. Click here to learn more about the Summit and request your brochure.
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